Breden’s BASIC

Breden’s BASIC is a piece of software I started writing for the Commodore 64 in September 1983 and finished in March 1984 (software + 160 page user guide). The software is written entirely in 6502 assembly language, and extends the existing built-in BASIC interpreter and adds 135+ extra commands related to graphics, sound, programming enhancements […]

Entrepreneurialism – the new buzz

The difference between success and failure can often be very small, and yet relatively few people make their dreams of success come true. Why is that, and what steps can be taken to ensure success? Great amounts of energy have already been devoted to this subject, but now a TV series shows budding entrepreneurs attempting […]

Burberry Boss says “I am a chav”

Reluctantly, it seems that the £6.5 million-a-year American-born chief executive of Burberry, Rose Marie Bravo, has decided that fighting a war against chavs is unwinnable. And, as the expression goes: if you can’t beat them, join them — or at least appear to side with them, especially if your brand’s future depends on damage limitation.

Brand spanking – revenge of the Chav

When you see how much time and money goes into creating “designer” brands like Gucci, Pucci (yes, that’s a new one on me too!), Prada and Burberry that try to create an image of exclusivity, glamour and luxury that only the “privileged few” are lucky enough to have access to, it is damned funny when […]