As talked about at length in a previous posting, the brands / corporations are paying online snooping companies, err… ‘social media monitoring’ companies’ to scour the internet for bad words said about them and their products. Well, you’d think it would be obvious to a company that when they intentionally use restrictive practices in their […]
After scanning my web server’s logs I found some unusual activity and decided to investigate further. I discovered that it seems that brands pay some internet companies to scan blog sites to see what things people are saying about them and their products.
Reluctantly, it seems that the Â£6.5 million-a-year American-born chief executive of Burberry, Rose Marie Bravo, has decided that fighting a war against chavs is unwinnable. And, as the expression goes: if you can’t beat them, join them — or at least appear to side with them, especially if your brand’s future depends on damage limitation.
When you see how much time and money goes into creating “designer” brands like Gucci, Pucci (yes, that’s a new one on me too!), Prada and Burberry that try to create an image of exclusivity, glamour and luxury that only the “privileged few” are lucky enough to have access to, it is damned funny when […]