Reluctantly, it seems that the £6.5 million-a-year American-born chief executive of Burberry, Rose Marie Bravo, has decided that fighting a war against chavs is unwinnable. And, as the expression goes: if you can’t beat them, join them — or at least appear to side with them, especially if your brand’s future depends on damage limitation.
Tag archives: chav
Brand spanking – revenge of the Chav
When you see how much time and money goes into creating “designer” brands like Gucci, Pucci (yes, that’s a new one on me too!), Prada and Burberry that try to create an image of exclusivity, glamour and luxury that only the “privileged few” are lucky enough to have access to, it is damned funny when […]